CRITTENDEN GROWS NEW WEBSITE AND BRANDING FOR LEADING PRODUCE PROVIDER.

Southern Produce, one of the world's largest provider of sweet potatoes, now has a website that speaks to its position as an innovator in the industry, while also paying homage to it's 70 year history. A multi-generation family owned business located in Faison, NC, Southern Produce provides nutritious, delicious produce to families across the US, Canada and the UK. 

As part of an overall branding and marketing program, Crittenden Opportunity Focused Marketing also developed a new logo for Southern Produce that's a modern twist on the classic fruit and vegetable crate labels from the time of Southern Produce founding in 1942. Southern Produce combines traditional family farm values along with latest ideas and innovations to provide its customers with better, fresher products. We wanted our work for them to be reflective of this unique organization.